Just one week after its official launch, new agency group MYTY announces another new addition: TRG – The Reach Group GmbH. With offices in Berlin and Düsseldorf and clients such as Postbank and Borussia Dortmund, TRG strengthens MYTYs expertise in performance marketing.
“It comes as a natural and future-oriented step to become part of MYTY. We keep our identity, our culture, our operative freedom and at the same time we benefit from the specialist expertise of the sister agencies, as well as from additional locations and also the groups internal leadflow. This allows us to stay fast and agile, whilst being able to focus on further growth.” explains Dr. Tim Seewöster, who, as TRGs CEO, will play a central role in the agency’s further development.
Both TRG founders Simon Schier and Philipp Roth will stay on board and remain key members of the agency with their expertise in display. “After we’ve reached excellent results with TRG in the past 5 years, we are now looking forward to enabling further growth for the company and its employees.” Says Roth. “ I am confident that our work during the last years offers TRG and its clients new perspectives now as part of MYTY Group. MYTY is the perfect partner for this venture.” Simon Schier adds.
“With TRG we’ve gained a dream candidate in performance marketing” says David Rost, Partner at MYTY Group AG. “The team around Simon, Philipp and Tim is highly competent in Programmatic Display Advertising, Paid Social- and Affiliate Marketing and is a valuable addition to our portfolio.“
Berlin-based digital agency INTEGR8 and Swiss investors group Ufenau, which focuses on buy-and-build strategies, have collaborated to create the agency network MYTY. TRG is now the third member of the growth-focused agency group, joining alongside Zurich-based The House Agency, whose acquisition announced one week ago marked the official launch of MYTY Group.
MYTY aims to become one of Europe’s leading agency groups by targeted acquisitions of complimentary agencies. At present, the three agencies comprise over 100 employees at 4 different locations in Germany and Switzerland and generate an annual turnover of EUR35 million. For clients, MYTY offers the proven speed, expertise, creativity and culture of the agencies, whilst at the same time there is a strong extension of expertise, resources and locations. This enables MYTY to organize client requirements centrally and meet them at the highest quality level. MYTY combines specialist and full-service agencies characterized by a modern and future-oriented way of thinking. Its focus lies on connecting all relevant areas around digitalisation, creation and marketing.
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