Swiss communications experts CRK join MYTY Group

Zurich, 27.10.2021 – MYTY continues to grow in Switzerland. The full-service PR and communications agency CRK joins MYTY Group as the second Swiss agency following The House from Zurich. The agency network has now grown to a total of six agencies in the DACH region within a year of its establishment. The communication specialists CRK are proven experts in the fields of campaigning, public affairs, public relations, employer branding and social PR. As managing partners of CRK, Stefan Batzli, Thomas Löhrer, Patrick Marty and Oliver Wimmer will continue to lead the agency’s operations and direction. 

“We want to be present in the market as a modern, innovative campaign agency and competent gatekeeper for the various communications disciplines. This requires expertise and experience on all levels and in all disciplines. In our view, that’s what makes the idea of MYTY Group so compelling: successful lead and specialist agencies combine their competencies and continue to develop them together”, says Thomas Löhrer, CRK partner. 

With locations in Basel, Bern and Zurich, CRK offers MYTY expanded access to key regions in Switzerland. Along with partners from The House, this creates an extensive platform for Swiss agency services with new perspectives and synergies for the design of services, processes and employee development.

“I am very pleased that we can develop customers for the Swiss market holistically with CRK and thus also further sharpen and expand our portfolio of offerings”, says Stephan Suter, managing director of The House.  

The same applies for CRK’s entry into the group as for the partner agencies: its identity, culture and operational independence will remain intact. MYTY Group’s long-term goal is to combine the most relevant disciplines in the conception, development and marketing of product experiences. To MYTY’s already diverse environment CRK brings its communication expertise, public relations, public affairs, lobbying, social PR, employer branding, and years of experience providing transformational support to companies. 

“I am very pleased that, with CRK’s affiliation, we have succeeded in taking the next strategically logical step in Switzerland. In the future, communications consulting will be able to draw on the specialists and partners in our group and enrich MYTY with its experienced team, expertise and market access,” says David Rost, managing partner of MYTY. 

With MYTY, the multiple award-winning creative agency with 34 employees will take the next logical step towards growth and the expansion of expertise within a fleet of flexible agency speedboats. Four-hundred employees from six agencies DACH-wide now combine their expertise in strategy, creation, technology and marketing under the umbrella of the MYTY Group. 

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Romina Leske