Strichpunkt joins MYTY and acquires a stake in the agency group

Strichpunkt, one of the leading design agencies in Germany, is joining the MYTY Group. The owners of Strichpunkt, Kirsten Dietz and Jochen Rädeker, are transferring their shares and will acquire a stake in the agency group in return.

Berlin, 02.08.2021 – With more than 130 employees in Berlin, Hamburg, Stuttgart and Shanghai, Strichpunkt brings creative excellence and comprehensive skills in branding and design to the group – which was initiated at the end of 2020.MYTY sees itself as a fleet of many agile and complementary speed boats and pursues the aim of bundling forward-looking disciplines, primarily in the digital sector, under a single flag. Various agencies with different expertise are united under the umbrella of MYTY: these include INTEGR8 (Digital Strategy), TRG (Performance Marketing), The House (Full-Service-Communication) and norisk (E-Commerce). With Strichpunkt, the group expands to a quintet.

As one of the most creative German agencies, Strichpunkt contributes its long-standing experience in the field of branding and design. Founded in 1996, Strichpunkt has significantly shaped the topic of branding over the last 25 years. The agency has consistently found itself at the top of design rankings since 2001. With clients like DHL, AUDI and DFB, Strichpunkt is also considered to be a pioneer in digital brand management.

According to MYTY managing partner David Rost, Strichpunkt has been an absolute dream partner since the group launched at the end of 2020: “We are delighted that this wish has now been fulfilled. With the team around Kirsten Dietz, Jochen Rädeker and Philipp Brune, we gain exceptional competence in the field of brand strategy and creation, enriching MYTY with Strichpunkt’s expertise and charisma. Through the group’s additional skills and locations, we offer all of their employees and clients exciting new opportunities and an excellent breeding ground for joint advancement.”

Strichpunkt offers a comprehensive range of services – from brand identity and cultural design to brand experience formats. A unique selling point is the coded design philosophy: through the creation of modular design elements and their delivery as code, agile and easy-to-use brand hubs are possible for all conceivable applications. The code-based creation of all media “on brand” without additional supervisory bodies offers clients considerable efficiency compared to traditional corporate design rules and regulations.

In the combination of creative design and intelligent technology, Strichpunkt co-founder Jochen Rädeker sees a great intersection for collaboration within the MYTY Group: “If we want to continue to grow in this area, we have to do so at the right level, with the right specialists. With MYTY, we have not only found the right partners for this, but we can also play a central role in shaping the development of the newly founded group.”

For Strichpunkt’s clients and employees, joining the group changes nothing: Kirsten Dietz, Jochen Rädeker, and Philipp Brune will remain the managing directors of the agency. Like all of the other partner agencies in the MYTY Group AG, Strichpunkt will remain independent in its operations, in its identity and culture. This was an important criterion for joining the group: “We want to expand our range of services, further develop our competencies, and extend our technology”, says Philipp Brune. Kirsten Dietz adds: “We would also like to remain an independent and agile agency. Coming together in the MYTY Group makes this possible: competencies will merge, but the cultural identity will be preserved, organization and administration will remain autonomous.”

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Strichpunkt – sp.design

With more than 130 employees, Strichpunkt is one of the leading design and branding agencies in the German-speaking region. Founded in 1996, the agency celebrates its 25th anniversary this year. Specialists for brand, experience, culture, and business design are working from Stuttgart, Berlin, Hamburg and Shanghai for clients like Deutsche Post DHL Group, Audi, Otto Group, Porsche, Schwäbisch Hall, and Trumpf, as well as Asian brands like Weltmeister and Deli.

MYTY – myty.com

The MYTY Group AG now consists of five agencies in Switzerland and Germany, with offices in Zurich, Munich, Nuremberg, Dusseldorf, and Berlin, bringing together more than 350 employees and holistically serving international clients to meet the increased marketing, creation, and technology demands of the digital age. Together they explore the possibilities of AI and automation, real-time campaigning, and reaching target groups across all devices and channels; and face challenges such as the changing whims of the walled gardens, legal requirements such as the GDPR, and the ever-changing zeitgeist of customers and consumers.

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