Next agency joins the group: Social Media Specialist Hutter Consult AG becomes the eighth member of MYTY

Hutter Consult AG, social media pioneer and one of the leading social media marketing agencies in the German-speaking region, joins the MYTY Group. In addition to owner and managing director Thomas Hutter the management team members Florian Muff, Thomas Besmer and Claude Sprenger will also become shareholders of the MYTY Group.

Since 2009, the Hutter Consult team supports clients in the area of performance marketing and social commerce on the most relevant social channels. The company’s activities include marketing and advertising on Facebook, Instagram, LinkedIn, Pinterest and TikTok and the use of appropriate tools for the corresponding channels. In 2020, Hutter Consult was responsible for advertising budgets of over 45 million euros, has managed several thousand Facebook pages since foundation and, with over 3,000 posts and more than 19.5 million visitors on its own blog, maintains one of the most impressive references in the industry.

“Hutter Consult AG has continually grown over the years and was able to achieve a strong market position with its specialization on social media marketing services. We are ready for the next step in our growth strategy and see a lot of synergy and growth potential in joining the MYTY Group with the other agencies in the group having an identical entrepreneurial spirit. At the same time, we are able to offer our clients complementary services from a single source. We are really looking forward to our new colleagues and to the collaboration within the MYTY Group,” says Thomas Hutter, CEO of Hutter Consult AG.

Stephan Suter, managing director of MYTY Switzerland, states: “With its leading market position for social media marketing, Hutter Consult has been the preferred partner since the beginning of the group’s formation to complement the service offering in this are for the DACH region.”

Hutter Consult is not only a service provider for social media marketing and clients particularly appreciate the competence and extensive knowledge around the technically sophisticated platforms and their social mechanics. With its extensive coaching and consulting services, Hutter Consult transfers digital know-how to companies and enables them to achieve long-term and sustainable success on social channels.

“With Thomas Hutter’s crew, we are able to optimally ensure the successful integration of social media for clients of all MYTY agencies and can deepen and further expand our own expertise,” says Andreas Jorgella, MYTY partner and director business development at The House.

As for all additions to the group, MYTY acquires all shares of Hutter Consult AG and the agency’s management team in return become shareholders of the group. Hutter Consult remains operationally, strategically and culturally independent and continues to autonomously lead existing and new clients. MYTY CEO David Rost adds: “With the team around Thomas and the agency, the pioneers of social media marketing in the German-speaking region have become part of the MYTY Group. We are very excited about this great expansion and the synergy effects and cooperative potential within the group.”

The goal of the MYTY Group is to unite all relevant technical and creative disciplines of digital marketing in a fleet of independently operating agency speedboats. With over 400 employees from eight agencies in strategically relevant locations in Switzerland and Germany, comprehensive skills in strategy, creation, technology and marketing are combined under one roof.

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Peter Wagner