SiR MaRY launches independent media agency

Sir Mary MEDIA launched on January 1, 2025, with a 20-member team, a new leadership structure, and prestigious clients. With this launch, the agency continues to grow and strengthens its position as a leading provider in media strategy, planning, and execution.

Sir Mary MEDIA offers its clients comprehensive and specialized 360° media solutions – for TV, digital, (D)OOH, social, and audio – all from a single source. The new unit is led by an experienced leadership trio from within the company, who have been successfully working at the agency for several years and bring in-depth expertise in media strategies and campaign management. Vanessa Habisreutinger (Media Operations & Data), Katharina Günther (Planning & Consulting), and Fabian Habisreutinger (Strategy & Client) will jointly manage the new agency. All three are long-standing leaders at Sir Mary and have helped shape the agency from the ground up.

"We are the new generation of media agencies. Because we understand creation better, we bring brands to where they have the greatest impact – not where we earn the most," explains Vanessa Habisreutinger, Co-Managing Director of Sir Mary MEDIA. "In recent years, we have secured high-profile media budgets and continuously expanded our offering. With the independent agency, we want to meet the growing demand for our media expertise. For us, the launch of Sir Mary MEDIA is the next logical step."

Clients such as Sunrise, TWINT, Ovomaltine, and Switzerland Tourism benefit from the agency’s integrated approach. The agency’s pitch wins and campaign successes highlight the strengths of a holistic media strategy: "Sir Mary MEDIA helps us create sustainable brand loyalty and effective engagement through targeted media strategies. The campaigns we have run together have achieved measurable success thanks to smart media solutions and a strong reach strategy," says Eva-Maria Mörtenhuber, Head of Marketing at TWINT.

Sir Mary remains committed to its successful approach of closely integrating creation and media to develop campaigns that stand out and deliver measurable impact. However, with this new setup, the agency also aims to operate more flexibly in the market and strategically win new media budgets for its media services.