Talent Management and Social Media Marketing agency SESAMY joins MYTY Group

Berlin/Zurich, December 12, 2024 – The MYTY Group, one of the leading agency networks in the German-speaking region, continues its growth strategy by incorporating SESAMY into its portfolio. The agency combines Talent Management and Social Media Marketing under one roof and operates internationally with offices in Berlin, Munich, Vienna, and Paris. This step strengthens MYTY's expertise in social media and influencer marketing, with the shared goal of positioning SESAMY as a leading player in the talent and influencer industry.

Founded in 2019 by Samantha Bergmann in Berlin, SESAMY has established itself as a pioneer in Talent Management and Social Media Marketing, specializing in fashion, lifestyle, and entertainment. Acting as a matchmaker between talents and brands, the agency connects creators, influencers, actors, and other personalities with companies to deliver tailored campaigns. The focus is on brand communication that integrates talents creatively and authentically, maximizing impact through personalized storytelling. With a strong emphasis on the synergy of strategy and creativity, SESAMY leverages its global talent network to build sustainable connections between brands and their target audiences.

As part of MYTY, SESAMY gains access to an extensive network and additional resources, enabling the agency to better serve clients, enter new markets, and expand its locations. “The integration of SESAMY enhances our capabilities in the rapidly growing field of influencer marketing and addresses the increasing demand for authentic, creative brand communication,” says David Rost, CEO of the MYTY Group. “We’ve been eyeing this sector for years and are proud to have found the perfect partner in Sam and her outstanding team for our strategic expansion. Together, we will transform SESAMY into a European market leader in no time.”

MYTY and SESAMY share an ambitious vision: to not only strengthen existing markets but also shape digital trends and provide clients with access to the latest developments. Clients will benefit from expanded opportunities to align their marketing strategies precisely with the needs of digital consumers.

“The partnership with MYTY marks a significant milestone for SESAMY. We are excited to pursue ambitious growth plans together—from entering new markets to advancing our services. This collaboration opens up entirely new opportunities to inspire our clients with innovative solutions,” says Samantha Bergmann, founder and managing director of SESAMY.

The partnership reflects MYTY Group’s strategic aim to act as a central hub for cutting-edge marketing solutions in Europe. The combination of MYTY's technology-driven approach and SESAMY’s deep understanding of the talent and influencer industry creates new opportunities for brands to position themselves authentically and innovatively.