MOONGENCY becomes part of MYTY Group

The MYTY Group announces that the artist management agency MOONGENCY will become part of its network. The young, female-led agency, which was only founded in April 2022, strengthens MYTY's growing commitment to social media and focuses specifically on the management of creators. This move follows the acquisition of leading social media marketing and artist management agency SESAMY, and is part of MYTY's long-term strategy to develop these closely intertwined areas into a best-in-class offering and become a European market leader.

MOONGENCY: Personalization, transparency and empowerment

MOONGENCY has made a name for itself in a very short time by offering creators and artists a platform that stands for full transparency and authenticity as well as professional structures and processes while working with a broad pool of renowned brand partners. MOONGENCY sees itself as a partner that accompanies its talents individually and at eye level and promotes them in the long term.

“The decision to become part of the MYTY Group was easy for us because we see the great potential to create something unique together,” says Janet Pawelczyk, founder of MOONGENCY. “With MYTY, we have found a partner who shares our values and supports us in realizing our vision on a bigger stage. We look forward to shaping the European social media and influencer marketing landscape together.”

MYTY's vision: growth by strengthening expertise and synergies

With the integration of MOONGENCY, MYTY is continuing its strategic focus on building a comprehensive and sustainable offering in the field of social media and influencer marketing. The inclusion of SESAMY in the MYTY Group last year was an important step in this direction. Collaboration within the network offers the opportunity to develop innovative approaches and set new standards in cooperation with creators and brands.

“With MOONGENCY, we have found another strong player who shares our vision,” says David Rost, CEO of the MYTY Group. “The perspectives and additions of Janet and her team are an enrichment for our group. Together with our current and future agencies, we aim to become the leading network in Europe with a state-of-the-art, best-in-class offering.”

“The correlation between influencer marketing and artist management is extremely exciting,” says Samantha Bergmann, founder and Managing Director of SESAMY. “From a portfolio perspective, our focused market segments Fashion & Lifestyle complement each other perfectly with MOONGENCY's Beauty & Commercial focus. Together with the other agencies in the group, we will be able to set new standards in social media and influencer marketing and shape the industry with fresh ideas and operational excellence.”

MYTY Group: Diversity and networking as a success factor

With over 800 employees from highly specialized agencies, the MYTY Group covers a broad spectrum of disciplines - from far-reaching strategic consulting to digital product development and all marketing specializations. The diversity and cultural independence of the individual specialists are preserved and actively strengthened, while synergies within the group are consistently promoted. MOONGENCY is another example of how MYTY integrates talented teams and lays the foundations for pursuing a great vision together.