MYTY has succeeded in making another acquisition. The more than 60 employees of appmotion, under the management of owner Lasse Lüders, at locations in Berlin, Husum, Braunschweig and the headquarters in Hamburg, join the group.
10.10.22
MYTY
appmotion joins the MYTY Group
Founded in 2011 as an app forge, founder Lasse Lüders’ company quickly grew into a tech studio with high sensitivity to user experience. The clients of appmotion are renowned companies such as Ottobock, Melitta Single Portions and Walberg Urban Electrics. At the same time, numerous agencies rely on appmotion due to its distinctive specialization. appmotion’s spectrum of services includes native app development, web and backend development, virtual reality / mixed reality development, DevOps. A special focus is also placed on all disciplines of user experience design.
Lasse Lüders cites several reasons for joining the group: “One reason of course was the opportunity to expand our operations from northern Germany to the entire DACH region. Furthermore, as software and digital experts, we hope for support in the areas of brand strategy and the continued development of our products and services. The fact that such renowned agencies had already joined the group was of course also a weighty argument in favor of joining.”
appmotion brings its proven expertise in app development, web development and digital consulting to the MYTY Group. MYTY consequently supplements and deepens its portfolio with a core competence in the digital spectrum.
The business sectors around digital product development have been a very high priority on our target list from the start. We have had a lot of discussions and evaluated a wide range of potential partners. Lasse and his team completely convinced us, both personally and in terms of content, and matched our ideal profile exactly. Together, we will become even stronger in offering customized digital solutions and realizing business models in the digital realm.
David Rost, Co-founder and Group CEO of MYTY
All agencies in the MYTY Group remain operationally and culturally independent. As an award-winning employer rated by employees and the Hamburg Alliance for Families on Kununu, appmotion also has proven experience in hybrid working models and building and leading decentralized teams.
Commenting on the onboarding process and the shared future of the group, Lüders says: “As an employer, I would like to create a culture in which people stick together. Even though I’m not the only one deciding what that looks like now, there is a great opportunity at MYTY to show companies out there how tomorrow’s work can be done.”