appmotion becomes SHAPE

In 2012, SHAPE DACH GmbH (SHAPE), formerly appmotion GmbH, began as a mobile app development specialist and has since experienced significant growth and transformation. Today, the company offers a comprehensive range of services, including innovation consulting, data-driven design, and complex digital product development. “What started with app development has evolved into a broad portfolio that accelerates digital transformation and solves real-world challenges,” explains Lasse Gruner-Lüders, former founder of appmotion and now Managing Director of SHAPE. Following the expansion of its Swiss location and the introduction of Digital Units this year, the rebranding was the next logical step.

Rebranding & Collaboration with SHAPE Croatia

Since late 2022, the company has been part of the international MYTY Group and leverages the network's synergies to offer clients a wide range of services, including branding, digital marketing, and creation. As part of the rebranding, SHAPE is strengthening its collaboration with its sister company, SHAPE in Croatia, which is also a member of the MYTY Group. Both companies share a similar focus, and their closer partnership highlights their combined tech expertise within the MYTY network.

“The union of these two companies marks an important step in the strategic development of the companies within the MYTY Group, whose core strategy is to empower specialists in relevant market segments, transforming them into powerful expert brands. Going forward, SHAPE will operate with over 140 talents as a market-leading champion across borders, seamlessly serving our core markets of Germany, Switzerland, and Croatia,” adds David Rost, Founder and CEO of the MYTY Group.

“For SHAPE Croatia, this is a significant step forward, allowing us to expand further into the DACH markets. Our employees can contribute their knowledge within a strengthened and expanded company, while we provide our existing clients access to technologies and expertise already successfully deployed in larger EU markets,” says Nikola Vrdoljak, Managing Partner at SHAPE.

The alignment of SHAPE DACH GmbH and SHAPE Croatia under the unified SHAPE brand symbolizes their shared mission to support modern companies in planning and executing their digital products and developing forward-thinking business models with them. Today, SHAPE has 12 years of experience, five locations across the DACH region and Croatia, and a team of 140 digital experts, providing their clients with an even broader range of services and deeper technical expertise internationally.

With the new brand, SHAPE focuses on consolidated capabilities and closer collaboration within the MYTY network. This repositioning allows SHAPE to offer innovative, tailored solutions for digital transformation to international clients.