Marketing Strategy
Paid Media Services
Owned Media Services
Earned Media Services
UTP AG
Scaling conversions and turnover
Hutter Consult
Retail
Marketing
Services
/01THE CHALLENGE
UTP AG has the largest selection of underwear in Switzerland. Turnover in the online shop is to be increased in comparison to the previous year.
/02GOALS
Goals were to increase sales, optimize ROAS, mobile conversion rate, reach and awareness, and generate remarketing lists.
/03THE RESULTS
Increased revenue by 99%, ROAS by 2%, and impressions by 38%. 14 lists generated for remarketing.
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