Brand Strategy
Corporate Design
Branding
Škoda Auto
Next Level – Rebranding Škoda
Strichpunkt
Automotive
Strategy & Consulting
Services
/01THE CHALLENGE
“Next Level – Škoda Strategy 2030” sees Škoda Auto head into a new era. This includes an extensive update of the corporate identity and design.
/02GOALS
A new, flexible trademark, the duality of two shades of green, and a deeply human approach to imagery all lift the brand identity to a new level.
/03THE RESULTS
The most radical change to the brand in 30 years meets the demands of digitalization and electrification, as well as the brand's self-image.
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