ECE Marketplaces manages shopping centres all over Germany. And the shopping experience has recently started on your smartphone at home.
/02GOALS
ECE Marketplaces is constantly evolving new shopping experiences outside of the POS. One of these is the "myce - Mein Center" brand, with which the company brings the "centre world" into the digital space. Our task here was to translate the corporate design into an unmistakable app experience.
/03THE RESULTS
The "myce - Mein Center" app brings the centre experience to life digitally, making it the centrepiece of a new customer loyalty program. The roadmap includes features for a stress-free and even more personalised shopping experience.