Strategy & Consulting
Creative
Uber
Launch of Uber boat
404
Technology
Creative
Services
/01THE CHALLENGE
Croatia is a tourist country with 1422 islands and tourism being the most important industry for its economy. Transport from coast to islands is very limited and Uber wanted to solve this problem, offer a new way of exploring the coast and show its contribution to the Croatian economy.
/02GOALS
The service was aimed to contribute to Croatian tourism and offer a unique experience of traveling. We needed to ensure international coverage of the first ever UBER Boat service in the world.
/03THE RESULTS
Launch of Uber Boat in Croatia was covered in more than 20 countries and more than 400 media outlets wrote about it.
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