Communication Strategy
Creative Campaigning
Samsung
Epic smartphone wows the GenZ
SiR MaRY
Technology
Creative
Services
/01THE CHALLENGE
Samsung is not (yet) in first place in the Swiss smartphone market among Gen Z.
/02GOALS
This is to be changed by making the Galaxy S21 flagship phone the talking piece and must-have of the Apple-loving target group.
/03THE RESULTS
Over 30,000 young people apply (57% Apple users) for Epic Mode and Samsung closes the image gap with Apple.
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