Communication Strategy
Creative Campaigning
CSS
Campaign on the subject of lifetime
SiR MaRY
Healthcare
Creative
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/01THE CHALLENGE
As the largest Swiss health insurance company, CSS wants to inspire the population to lead a more fulfilling life.
/02GOALS
That is why it is launching a nationwide campaign to encourage people to reflect on their own lifetime.
/03THE RESULTS
After just a few months, CSS's central awareness scor "Top of Mind" increased to a record 21.6%.
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