CSS

Campaign on the subject of lifetime

SiR MaRYHealthcare

Creative

Services

Communication Strategy

Creative Campaigning

/01THE CHALLENGE

As the largest Swiss health insurance company, CSS wants to inspire the population to lead a more fulfilling life.

/02GOALS

That is why it is launching a nationwide campaign to encourage people to reflect on their own lifetime.

/03THE RESULTS

After just a few months, CSS's central awareness scor "Top of Mind" increased to a record 21.6%.

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