WHO WE ARE

ABOUT US

Where diverse cultures unite, common goals align, and collaboration thrives.

OUR MISSION

We want to unite the best agencies in Europe in one group.

MYTY IN ONE SENTENCE

We are a group of independent boutique agencies within an institutional framework.

OUR MINDSET

We combine an entrepreneurial mindset with cultural freedom and aligned interests for everyone.

WE ARE THE ENTREPRENEURIAL AGENCY GROUP

We accelerate our agencies by bringing in strong opportunities for organic and inorganic growth.

WE BELIEVE IN UNIQUE CULTURES AND POSITIONING

We don’t kill culture, we embrace it. The diversity of our agencies is what makes them superior to the competition.

WE BUILD AN EFFICIENT ECOSYSTEM OF RELIABLE PARTNERS

We minimize bureaucracy and use a uniform shareholding model that allows us to think outside the box together.

OUR SPECIALISTS

Critical size in headcount of the most relevant portfolio segments.

235People

STRATEGY & CONSULTING

145People

TECHNOLOGY

115People

MARKETING

315People

CREATIVE

MYTY’s STRATEGIC VALUE ADD

We support our agencies with activating their next growth stage.

Critical size and site coverage

Expansion of the service portfolio

Cross-selling and joint projects

Shared resources and customized agency teams

Enable growth through our M&A team

Expand to new markets

New opportunities for employees

Valuable exchange with other agencies

MYTY’s STRUCTURAL VALUE ADD

We support our agencies by unlocking new potential through shared services.

Financial Services

Talent Management

Procurement

Tech & Data

Communications

Legal & Compliance

ACTING RESPONSIBLY

We are a net positive agency network. This means that we remove more CO₂ from the atmosphere than we emit with our work and our projects.

+25%

WE ADD ON TOP

Twenty-five percent plus means that we offset all unavoidable CO₂ emissions and add another 25 percent.

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MYTY Team

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Management

Marketing

M&A

Finance

P&C

David Rost

Founder & Group CEO

David has been responsible for the strategy, organization and expansion of the fast-growing MYTY Group since its establishment.

MYTY ADVISORY BOARD

Patrick Farinato

Chairman Advisory Board

Patrick is leading our Advisory Board and is a member of the Board of Directors of the Swiss MYTY agencies. With his impressive career, holding various leadership roles in marketing and communication both domestically and internationally, he brings valuable expertise and a broad network to the Group.

Carmen Spielmann

Advisory Board member

Carmen is a dynamic entrepreneur and CEO of a consulting business. She brings a broad international network and valuable insights as a startup investor and board member.

Tim Sayler

Advisory Board member

Tim, former CMO of Breitling and Audemars Piguet and formerly at Procter & Gamble, completes the Advisory Board with his extensive experience in strategic brand management and global marketing.

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