To form a powerful fleet of independent companies that can disrupt existing monoliths of the digital landscape and become a leading agency group.
Initiate an alliance of like-minded agencies, by identifying and assembling teams with complementing skill sets and shared values in order to expand reach and impact.
To set up a framework that enables collaboration and shared services, while retaining individual identity, culture and freedom and maintaining an environment that attracts, excites and retains exceptional people.
MYTY unites specialized and full-service agencies that merge the analogue with the digital world. We focus on combining all relevant disciplines and expertise around digitalization, creativity and marketing, enabling the group and our clients to build, nurture and sustain brands across all channels.
Strichpunkt, one of the leading design agencies in Germany, is joining the MYTY Group. The owners of Strichpunkt, Kirsten Dietz and Jochen Rädeker, are transferring their shares and will acquire a stake in the agency group in return.
As of the beginning of July 2021, a new addition has entered the MYTY agency network. The e-commerce agency, norisk Group, is joining as a member of the new agency group, which launched in the DACH region at the end of 2020.
TRG is now the third member of the growth-focused agency group, joining alongside Zurich-based The House Agency, whose acquisition announced one week ago marked the official launch of MYTY Group.
Berlin-based digital agency INTEGR8 and Swiss investors group Ufenau have collaborated to create the agency network MYTY. The acquisition of Zurich-based The House Agency marks the official launch of MYTY Group, with another addition being announced in early December.
DIGITAL TRANSFORMATION MEDIA BUYING DATA SCIENCE MOTION DESIGN PROGRAMMATIC ADVERTISING UX/UI DESIGN CONTENT MARKETING SOCIAL MEDIA BI & CRM CREATIVE PRODUCTION SEO & ASO BRAND STRATEGY SOFTWARE DEVELOPMENT