A group of mighty creative trusted visionary tech-driven experienced ambitious brave strategic tested adventurous outstanding
agencies that set new standards together.

What drives us

Our Mission

To form a powerful fleet of independent companies that can disrupt existing monoliths of the digital landscape and become a leading agency group.

How we navigate

Our Approach

Initiate an alliance of like-minded agencies, by identifying and assembling teams with complementing skill sets and shared values in order to expand reach and impact.

What unites us

Our Ethos

To set up a framework that enables collaboration and shared services, while retaining individual identity, culture and freedom and maintaining an environment that attracts, excites and retains exceptional people.

Our growing fleet

MYTY Agencies

MYTY unites specialized and full-service agencies that merge the analogue with the digital world. We focus on combining all relevant disciplines and expertise around digitalization, creativity and marketing, enabling the group and our clients to build, nurture and sustain brands across all channels.

News

02.08.2021

Strichpunkt joins MYTY and acquires a stake in the agency group

Strichpunkt, one of the leading design agencies in Germany, is joining the MYTY Group. The owners of Strichpunkt, Kirsten Dietz and Jochen Rädeker, are transferring their shares and will acquire a stake in the agency group in return.

28.07.2021

THE REACH GROUP GmbH (TRG) gains new dual leadership

The performance and programmatic advertising agency THE REACH GROUP GmbH (TRG) is getting a new management team from within its own ranks: Maria Riecke-Katsoulas, previously Vice President of Digital Media, will become the new Managing Director. As a fitting addition, TRG is gaining another Managing Director in Michael Rutkowski, Co-Founder and CMO of the digital agency INTEGR8.
15.07.2021

E-commerce agency norisk Group joins MYTY

As of the beginning of July 2021, a new addition has entered the MYTY agency network. The e-commerce agency, norisk Group, is joining as a member of the new agency group, which launched in the DACH region at the end of 2020.

08.12.2020

MYTY announces another new addition:
TRG - The Reach Group

TRG is now the third member of the growth-focused agency group, joining alongside Zurich-based The House Agency, whose acquisition announced one week ago marked the official launch of MYTY Group.

26.11.2020

INTEGR8 and Ufenau launch new agency group MYTY

Berlin-based digital agency INTEGR8 and Swiss investors group Ufenau have collaborated to create the agency network MYTY. The acquisition of Zurich-based The House Agency marks the official launch of MYTY Group, with another addition being announced in early December.

DIGITAL TRANSFORMATION MEDIA BUYING DATA SCIENCE MOTION DESIGN PROGRAMMATIC ADVERTISING UX/UI DESIGN CONTENT MARKETING SOCIAL MEDIA BI & CRM CREATIVE PRODUCTION SEO & ASO BRAND STRATEGY SOFTWARE DEVELOPMENT

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Talk To Us & We’ll Talk To You!
Talk To Us & We’ll Talk To You!